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Digital Product
The Sneaker Bible
A bestselling sneaker reselling guide with over 6,000 copies sold. Paired with a private Slack group of 1,000+ members, it covered botting, drop strategy, and resale tactics. It became a go-to resource for thousands of new resellers.
Product
Growth
Education
Community
Sneaker Tech
Project Overview
A bestselling sneaker reselling guide with over 6,000 copies sold. Paired with a private Slack group of 1,000+ members, it covered botting, drop strategy, and resale tactics. It became a go-to resource for thousands of new resellers.
Built not just as a one-time eBook, The Sneaker Bible evolved into a central resource hub, complete with exclusive tools, private community access, and ongoing updates. The curriculum bridged the gap between new entrants and experienced resellers through clarity, access, and execution.
My Role
I created The Sneaker Bible from the ground up. I defined the curriculum, writing and editing content, designing the experience, and building the supporting tech and community structure around it. I led growth and customer acquisition, launched partnerships with bot developers and proxy providers, and scaled the Slack community to over 1,000 active members.
I also managed updates to reflect new tools, retail platform changes, and evolving industry best practices. My responsibilities spanned content production, user onboarding, community support, affiliate strategy, and analytics. This was a true 0→1 product and brand build.
Key Features
- Comprehensive sneaker reselling guide with insider strategies
- Private Slack community for ongoing support and networking
- Step-by-step tutorials and case studies from successful resellers
- Exclusive access to industry secrets and trade techniques
- Lifetime access to updated content and community resources
Impact & Results
6K+
Copies Sold
1K+
Community Members
4.9★
Customer Rating
150+
Page Guide
Technologies Used
Email Marketing
Google Docs
Shopify
Slack
Social Media
Squarespace
Interested in learning more?
Connect with me to discuss content creation, community building, or any other interesting projects you're working on.